Digital Marketing Management Certificate
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Description
The Digital Marketing Management Certificate equips learners with the tools, strategies, and confidence to design, manage, and evaluate effective digital marketing campaigns. Participants will gain skills in SEO, WordPress website management, social media strategy, paid advertising, and content marketing.
The curriculum integrates theory with applied practice. Learners complete case studies, projects, and exercises that mirror real-world campaigns, covering everything from keyword research and digital copywriting to influencer collaboration and paid media analytics. Emphasis is placed on aligning marketing initiatives with customer behaviour and business objectives.
Graduates will be prepared to implement integrated digital marketing strategies that drive visibility, engagement, and business growth. Accredited by the QCTO and endorsed by QLS in the UK, this certificate provides both national credibility and international recognition.
What You’ll Gain
- Develop and manage digital marketing strategies aligned to business objectives.
- Apply SEO techniques including keyword research, audits, and analytics.
- Build and customise websites using WordPress for campaign delivery.
- Design and execute social media and paid advertising campaigns.
- Create content strategies and digital copywriting that build trust and drive engagement.
- Analyse and optimise campaign performance using digital tools and metrics.
Included in the Course
- Dedicated learner support during office hours via WhatsApp, email, phone, and live chat.
- Fully online delivery with no offline study option.
- Immediate and continuous access to modules, case studies, and frameworks after enrolment.
- Certification issued in both digital and physical formats upon completion.
- Access to supplementary videos, glossaries, and campaign toolkits.
Master SEO strategies including keyword research, audits, and analytics to boost digital reach.
Develop campaigns across multiple platforms, including influencer collaborations and paid targeting strategies.
Gain practical experience in creating, customising, and optimising websites for digital marketing.
Learn to craft digital copy and content strategies that engage audiences and build brand loyalty.
Use analytics to evaluate performance and refine campaigns for maximum ROI.
Digital Marketing Management Certificate
Entry Requirements
- Matric or Grade 12 qualification.
- Mature age exemption for learners 23 years or older.
- Proficient English literacy.
- Reliable internet access.
- Suitable mobile or desktop device.
Course Introduction
What you can expect to learn
Learners can expect a flexible and interactive online programme that combines structured modules with real-world projects. The course balances theoretical frameworks with applied exercises, ensuring immediate workplace relevance.
Support is available during office hours via WhatsApp, phone, email, or live chat. On completion, learners receive both digital and physical certificates accredited by QCTO and endorsed by QLS.
Course Structure
Learn the fundamentals of digital marketing, exploring its role in modern business and distinguishing between marketing and advertising.
- Define digital marketing fundamentals.
- Identify target markets.
- Differentiate between marketing and advertising.
Develop website management skills using WordPress. Learn installation, navigation, and customisation for digital campaigns.
- Install and configure WordPress.
- Navigate the WordPress dashboard.
- Customise websites for campaign delivery.
Master SEO and web performance techniques. Learn keyword research, audits, and analytics tools.
- Conduct keyword research.
- Perform SEO audits and optimisation.
- Analyse performance using web analytics.
Design strategies for social media campaigns. Explore influencer marketing, content planning, and advertising.
- Apply social media strategies.
- Collaborate with influencers.
- Manage paid advertising campaigns.
Develop content strategies and learn digital copywriting techniques to drive engagement.
- Create content strategies.
- Apply audience analysis.
- Write persuasive digital copy.
Explore paid media including search, PPC, and display advertising. Learn campaign optimisation and analytics.
- Design PPC and display campaigns.
- Apply search and video advertising.
- Use analytics to optimise campaigns.
Learn how to design and implement ads across different social media platforms.
- Create platform-specific ads.
- Target audiences effectively.
- Measure social campaign performance.
Understand the role of email campaigns in digital marketing. Learn to segment audiences and optimise conversions.
- Design email campaigns.
- Apply segmentation strategies.
- Optimise conversion rates.
Explore mobile-first strategies to reach users effectively. Apply SMS, MMS, and mobile UX best practices.
- Design mobile-friendly campaigns.
- Apply SMS and MMS marketing.
- Optimise mobile user experience.
Develop skills to manage conflict in collaborative environments. Strengthen professionalism and emotional intelligence.
- Identify sources of conflict.
- Apply resolution strategies.
- Use structured conflict reporting.
Frequently Asked Questions
A: Yes. Learners receive structured course modules, assessments, and resources. Content remains accessible for at least 24 months after enrolment for ongoing reference.
A: Yes. All courses are accredited by the Quality Council for Trades and Occupations (QCTO, SA) and endorsed by the Quality Licence Scheme (QLS, UK), ensuring both national and international recognition.
A: Yes. Every programme combines theory with practical assignments, case studies, and applied assessments to ensure real-world learning.
A: Yes. Real human support is available via WhatsApp, live chat, phone, and email in multiple languages. Response times are SLA-driven, with live channels responding within minutes.
A: Yes. Courses are designed for both entry-level learners and working professionals. An orientation module and self-paced structure support learners at all levels.
A: All courses are fully accredited by QCTO (SAQA) and internationally endorsed by QLS (UK). Certificates are co-branded with Accelerate Management School and, where relevant, partner branding.
A: A Matric/Grade 12 (or equivalent), reliable internet access, and English proficiency are required. Some specialised courses may recommend prior work experience.
A: The platform is mobile-first and works on smartphones, tablets, or desktops. Courses are optimised for low-data use and include offline-ready options for rural or low-bandwidth areas.
A: Yes. On successful completion, learners receive an accredited certificate in both digital and physical formats, recognised locally and internationally
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