Social Media Management Certificate
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Description
The Social Media Management Certificate equips learners with the skills to build brand presence, engage audiences, and drive business growth through effective social media strategies. Social media has become a cornerstone of digital marketing, requiring expertise in content creation, community management, and performance measurement.
This programme introduces learners to brand building across platforms, content calendar planning, influencer collaboration, and advertising management. Emphasis is placed on both creative and analytical skills: learners will design content strategies, execute campaigns, and measure ROI using advanced analytics tools. Case studies and applied exercises ensure learners can directly translate learning into workplace contexts.
On completion, graduates will be prepared to manage social media for businesses and organisations, strengthen brand visibility, and lead campaigns that deliver measurable results. Accredited by the QCTO and endorsed internationally through QLS, this certificate provides recognition both locally and globally.
What You’ll Gain
- Develop social media brand strategies aligned with organisational goals.
- Design and manage content calendars across multiple platforms.
- Build and manage online communities while protecting brand reputation.
- Run targeted advertising campaigns with measurable performance outcomes.
- Use analytics to evaluate ROI and optimise campaign results.
- Apply social media strategies as part of broader digital marketing initiatives.
Included in the Course
- Dedicated learner support during office hours via WhatsApp, email, phone, and live chat.
- Fully online course with no offline learning option.
- Immediate access to all modules and content upon enrolment.
- Digital and physical certificates awarded on successful completion.
- Access to templates, glossaries, and campaign toolkits.
Build strong brand presence across digital platforms, tailoring strategies to different audiences and goals.
Design content strategies and calendars aligned with audience behaviour and platform requirements.
Plan, budget, and manage paid social campaigns with clear objectives and measurable outcomes.
Build and maintain online communities while managing customer engagement and safeguarding brand reputation.
Use analytics and KPIs to evaluate performance and optimise campaigns for maximum ROI.
Social Media Management Certificate
Entry Requirements
- Matric or Grade 12 qualification.
- Mature age exemption for learners 23 years or older.
- Proficient English literacy.
- Reliable internet access.
- Suitable mobile or desktop device.
Course Introduction
What you can expect to learn
Learners can expect a flexible online programme that balances creative and analytical skills. Modules integrate strategy with applied projects, ensuring learners develop the confidence to manage real-world campaigns.
Support is available during office hours through WhatsApp, phone, email, and live chat. Learners have 24-month access to course content and resources. Certification is awarded in both digital and physical formats, providing recognised credentials in social media and digital marketing.
Course Structure
Understand how social media supports brand building, audience targeting, and platform-specific strategies.
- Define brand presence strategies.
- Identify audience personas.
- Apply platform-specific engagement techniques.
Develop frameworks for creating and curating content that resonates with audiences.
- Conduct behavioural analysis.
- Create content style guides.
- Balance curated and created content.
Learn how to adapt content to platform-specific requirements using calendars and hashtags.
- Plan and manage content calendars.
- Optimise hashtag use.
- Identify and address content gaps.
Explore campaign design and influencer strategies to boost engagement.
- Set SMART campaign objectives.
- Apply influencer marketing.
- Design campaigns tailored to platform requirements.
Build and manage online communities while safeguarding brand reputation.
- Establish community guidelines.
- Apply customer engagement strategies.
- Implement online reputation management.
Gain practical skills in designing and implementing paid campaigns.
- Create platform-specific ads.
- Apply targeting and budgeting techniques.
- Monitor campaign performance.
Link social media strategies to brand identity, vision, and values.
- Define brand vision and values.
- Apply brand personality and language.
- Ensure consistency across platforms.
Use analytics tools to measure campaign impact and ROI.
- Define KPIs and ROI metrics.
- Conduct conversion and timing analysis.
- Apply analytics across major platforms.
Learn how to design comprehensive social media marketing strategies.
- Conduct competitive analysis.
- Build social media strategy plans.
- Align strategies with organisational goals.
Develop conflict resolution skills for customer-facing and community roles.
- Identify common conflict sources.
- Apply conflict resolution strategies.
- Use emotional intelligence in online interactions.
Frequently Asked Questions
A: Yes. Learners receive structured course modules, assessments, and resources. Content remains accessible for at least 24 months after enrolment for ongoing reference.
A: Yes. All courses are accredited by the Quality Council for Trades and Occupations (QCTO, SA) and endorsed by the Quality Licence Scheme (QLS, UK), ensuring both national and international recognition.
A: Yes. Every programme combines theory with practical assignments, case studies, and applied assessments to ensure real-world learning.
A: Yes. Real human support is available via WhatsApp, live chat, phone, and email in multiple languages. Response times are SLA-driven, with live channels responding within minutes.
A: Yes. Courses are designed for both entry-level learners and working professionals. An orientation module and self-paced structure support learners at all levels.
A: All courses are fully accredited by QCTO (SAQA) and internationally endorsed by QLS (UK). Certificates are co-branded with Accelerate Management School and, where relevant, partner branding.
A: A Matric/Grade 12 (or equivalent), reliable internet access, and English proficiency are required. Some specialised courses may recommend prior work experience.
A: The platform is mobile-first and works on smartphones, tablets, or desktops. Courses are optimised for low-data use and include offline-ready options for rural or low-bandwidth areas.
A: Yes. On successful completion, learners receive an accredited certificate in both digital and physical formats, recognised locally and internationally
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