Sales and Marketing Management Certificate
Description
The Sales and Marketing Management Certificate provides students with the knowledge and practical skills to lead integrated sales and marketing functions. In today’s competitive landscape, businesses need professionals who can align customer-focused marketing campaigns with sales strategies that deliver measurable growth.
Students will explore the alignment between sales and marketing, the customer journey, and innovative engagement practices. The curriculum covers key areas such as sales funnels, campaign development, forecasting, negotiation, and the integration of technology in sales and marketing. With a strong digital-first focus, participants also gain insights into social media marketing, influencer collaboration, and multi-channel engagement.
Assignments, case studies, and applied projects ensure students can translate theory into practice, building confidence in leading high-performing teams and implementing impactful campaigns. On completion, graduates will be prepared to take on leadership roles in sales and marketing, supporting business development and long-term organisational success. Accredited by the QCTO and endorsed by QLS in the UK, the certificate is recognised both locally and internationally.
What You’ll Gain
- Design and execute integrated sales and marketing strategies.
- Lead and motivate sales and marketing teams to achieve business objectives.
- Apply sales forecasting, budgeting, and pricing strategies.
- Develop and implement customer acquisition and retention campaigns.
- Leverage social media and influencer marketing for brand growth.
- Integrate CRM systems and technology to improve performance.
Included in the Course
- Dedicated student support during office hours via WhatsApp, email, phone, and live chat.
- Fully online delivery with no offline learning option.
- Immediate and continuous access to structured modules and resources upon enrolment.
- Certification issued in both digital and physical formats upon successful completion.
- Access to supplementary toolkits, glossaries, and trend insights.
Align sales and marketing strategies to strengthen customer relationships and support organisational goals.
Apply forecasting, budgeting, and quota management to set realistic goals and measure outcomes.
Use customer‑focused techniques to drive acquisition, build loyalty, and encourage advocacy.
Leverage social media, influencer marketing, and digital tools to improve engagement and campaign success.
Lead high‑performing teams and manage conflict to create a culture of collaboration and accountability.
Sales and Marketing Management Certificate
Entry Requirements
- Matric/Grade 12 qualification.
- Mature age exemption for candidates 23 years or older.
- Proficient English literacy.
- Reliable internet access.
- Suitable mobile or desktop device.
Course Introduction
What you can expect to learn
This course provides a flexible, personalised online learning experience designed to integrate with both professional and personal commitments. Structured modules are paired with case studies and real-world assignments, ensuring students develop actionable workplace skills.
Support is available during office hours to guide students through enrolment, coursework, and assessments. On completion, certification is issued in both digital and physical formats. Students also enjoy 24-month access, offering ample flexibility for completion.
Career Opportunities
Course Structure
Understand the fundamentals of aligning sales and marketing, focusing on customer relationship management and modern practices.
- Explain sales and marketing collaboration.
- Apply customer relationship strategies.
- Analyse modern sales and marketing practices.
Explore the phases of the sales funnel, from acquisition to advocacy, with emphasis on multi-channel engagement.
- Define funnel stages.
- Manage acquisition and retention processes.
- Apply multi-channel engagement strategies.
Learn the principles of personal selling in both B2B and B2C contexts, focusing on efficiency and relationship building.
- Apply B2B and B2C selling strategies.
- Manage time effectively in sales.
- Build credibility with clients.
Examine structured sales processes including prospecting, negotiation, and customer retention.
- Prospect and qualify leads.
- Apply negotiation techniques.
- Strengthen customer relationships.
Learn how to forecast sales and apply strategic budgeting and pricing methods.
- Use forecasting methodologies.
- Apply pricing models.
- Manage budgets and quotas.
Understand team structuring, account management, and recruitment strategies for sales effectiveness.
- Structure sales teams.
- Manage accounts effectively.
- Apply recruitment and selection methods.
Develop training programmes to enhance sales performance.
- Design training strategies.
- Coordinate training programmes.
- Measure training outcomes.
Learn to integrate CRM systems and digital tools to enhance customer support and sales processes.
- Apply CRM systems to sales.
- Use digital tools for customer engagement.
- Improve processes with technology integration.
Build resilience in sales and marketing contexts by learning conflict resolution skills.
- Identify sources of conflict.
- Apply emotional intelligence in conflict management.
- Use structured conflict reporting.
Frequently Asked Questions
Yes. Students receive structured course modules, assessments, and resources. Content remains accessible for at least 24 months after enrolment for ongoing reference.
Yes. All courses are accredited by the Quality Council for Trades and Occupations (QCTO, SA) and endorsed by the Quality Licence Scheme (QLS, UK), ensuring both national and international recognition.
Yes. Every programme combines theory with practical assignments, case studies, and applied assessments to ensure real-world learning.
Yes. Real human support is available via WhatsApp, live chat, phone, and email in multiple languages. Response times are SLA-driven, with live channels responding within minutes.
A Matric/Grade 12 (or equivalent), reliable internet access, and English proficiency are required. Some specialised courses may recommend prior work experience.
The platform is mobile-first and works on smartphones, tablets, or desktops. Courses are optimised for low-data use and include offline-ready options for rural or low-bandwidth areas.
Yes. On successful completion, students receive an accredited certificate in both digital and physical formats, recognised locally and internationally
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